From making the swede became prosumer because we produced the content and consumed it on the internet.First we watched Freddy Vs Jason then we produce our own film.Synergy was also used with all of our social media sites and blog so fans can stay up to date.
I also learned about cross media convergence where companies will create media which is linked to their film in order to promote it and the media created is also promoted in/by the film,it was used in our group when we created our posters for our swede ;these were all linked to the film but would not necessarily have been created if the swede wasn't.
Global audience was also featured because people all over the world watch our video because youtube is a worldwide phenomenom.
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