Monday, 4 November 2013

Thor: The Dark World



There are also other ways that they have advertised the movie other than just the trailer. In the underground I've seen numerous posters of the film. I took pictures of 2. The top one is the first poster I saw.

Thor: The Dark World was released on the 30th of October 2013. The first started to Market Thor by releasing a trailer in March 2013 to get the audience interested in the movie. Just from the trailer, the movie began to gain publicity by what could happen in this movie. In the last movie we're left heartbroken because the two lovers were not able to be together but in the trailer release, we were able to see that they reunited again. This was a major factor to the publicity to the film because it captured the viewer’s interest.



The second one is at another stop which I think was in Victoria. What I noticed was that the posters were only located on the stops was there were more people. From this I gathered was a technique that they used to show the poster to more people than less. The box office was amazing; it's been called one of the strongest releases of October of all time. It is suggested that the movie can gross over $75 million during 1 weekend in America. 


Thor 2 has its own website which includes multiple things such as; Merchandise, games for free and which you have to pay, information on the movie and cast. There are even action figures sold to attract the younger audience. The movie is associated to the marvel comics so that also had a big impact in promoting the movie.
http://www.thor2.org/


 

No comments:

Post a Comment