Evaluation - What We Learned

What we learned from making the our Freddie vs Jason Swede

We each became a prosumer. We viewed trailers and other Freddie vs Jason parodies (consume), and then went on to produce a product also to be consumed by other web users. We came to realise how time consuming creating a media product really is, opening our eyes to the hard work professional producers, editors and directors undergo.

It also made us more aware of the process of synergy. Products that promote one another is mutually beneficial to themselves as well as the audience. For example, many frequently eat out at the fast food restaurants McDonald's, but not all of them may be involved in social networks. Media products are know to promote via social networking but if McDonald's was to also assist the promotion of that particular product through packaging or posters, a wider range of audiences would witness its advertising. Unfortunately, due to our limited resources we were unable to include this process during our marketing strategy. On the upside, we managed to create a Facebook page, a twitter page and posters to support our advertising.

Like the synergy process, cross media convergence was not able to be included in our exhibition process. On the other hand, convergent technologies proved very much useful. We were able to send texts messages and youtube links relating to our swede through our smartphones which increased our audience interest.

Using the world wide web to distribute our swede was also a success, a very small success but a success. We gained 140+ views within 2 weeks. This is because the film industry had become more democratic due to the development of technology over time.